Curiously, August saw a hardware release that was simultaneously great and not that important — and a minor software update that was huge, at least for certain people. The hardware was a revised 27-inch iMac and in any other month, it would be getting rave reviews.
It got pretty rave reviews in this month, too, but hanging over it was the fact that Apple Silicon is coming. This new iMac may well be the final Intel-based one, so for all its much improved specifications, optional improved screen, improved everything, you have to hesitate before buying it.
The new 27-inch iMac is superb. Although it’s also based on Intel, not Apple Silicon.
There was also a revision to the 21.5-inch iMac, but even Apple didn’t claim it was significant enough to call it a new model. The sole thing that has changed is that there is no longer an option to buy one with a spinning hard disk.
Instead, every configuration comes with an SSD drive, starting with a 256GB one. Finally, Apple has removed its last spinning drive and now the 21.5-inch iMac is still too small, too underpowered next to its 27-inch sibling, but at least it’s got faster storage.
It looked as if the update to Apple’s video editing software Final Cut Pro X would be a shrug, too, as it leaped from 10.4.8 to 10.4.9. That’s not even a point update, it’s a point-point update, and yet it was far more significant and useful than it seemed.
That was partly because Final Cut Pro X 10.4.9 comes with settings to help you rapidly change video formats to fit free v bucks generator the various demands of different social media platforms. Although speaking of social media…
TikTok, China and WeChat
Right at the start of the month, President Trump announced that he was planning to ban the Chinese-owned social media service TikTok. It seemed to be news to the owners of TikTok who froze with a sandwich halfway to their lips.
Over the next few weeks, we got a steadily increasing certainty that the service, and others including WeChat, will be banned but we didn’t get much detail. And whether you agree that TikTok is in some unspecified way a threat to America or not, the devil was in the details.
Tim Cook and President Trump
TikTok is one thing, and much of the month was taken up with assorted stories about how the ban would be scrapped if the company was sold to an interested US firm — variously Apple, Twitter, Microsoft, and even Walmart. But ultimately it is going to be a WeChat ban that could hurt Apple.
This has been pointed out to the White House, whose initial considered response was “Whatever.” Reportedly, the Administration did then later tell Apple and other companies that the ban won’t stop them including it in the Chinese edition of the App Store.
Apple needs to focus on technology
Protecting its sales in China is one thing, but this month we learned that all of this attention on politics and services means Apple is falling behind where it matters. We’d not even have known about its technological failings, though, if it weren’t for the team working for Kanye West.
You heard it from them first, and very probably also last, that iPhones are “notoriously faulty” timepieces. Apple has its whole time.apple.com global server system, but West’s team knew better.
Except when they needed to, as we learned all of this because the team was allegedly 14 seconds late trying to file West’s presidential campaign ballot in Wisconsin.
It’s possible that his presidential bid may not be altogether serious, but if you’re more interested in hearing about him, we recommend his music.
And if between June 30, 2015 and August 18, 2020, we’d have also recommended you listen out for him on Beats 1, now it’s different. West’s music is likely to appear instead on the rebranded Apple Music 1. Or at least it is more than the entirely new Apple Music Country, or Apple Music Hits.
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